In this age of advancement, where everything is in constant breakthrough, marketers are at the forefront of the competition among brands with updated marketing technologies. The concepts of artificial intelligence, data-driven marketing, and voice search engine optimisation looking pointless at a time to being preceding digital marketing trends today; a lot has changed.
In the upcoming years, AI will be the commanding factor in nearly all sectors. Also, AI has the potential to be the core of global business and industry and can facilitate companies to analyse consumer behaviour and search patterns. Besides, chatbots will also be an integral part of digital marketing in 2020. This AI-based technology can help out with instant messaging to chat in real-time day or night with customers or visitors. Apart from this, businesses also need to personalise their marketing strategies according to the customer needs and comfort. In other words, companies need to personalise content, emails, products and more. In this day and age, customers are keen towards visuals and designs rather than readable content, and to be in the race businesses should focus more on investing in visual search technology. Also, voice search has existed over a decade, yet was not taken into account by companies. At present, web development has developed significantly, and analysts forecast that 50 per cent of the search request will be made by voice search and several online services will reconstruct their content and will establish voice queries on their webpage.
As things are moving rapidly in the digital marketing world, AI technology, video, voice search, and interactive content will be among the most notable trends. This is not the moment for a business to sit tight, as the younger demographics and many tech-savvy consumers of today want brands to connect with them in advanced and exciting ways.
To help CIOs navigate through the realm of digital marketing consulting/services companies, MarTech Outlook has compiled a list of the top 10 digital marketing consulting/services companies in Europe that exhibit competence in delivering robust consulting and services.
We present to you MarTech Outlook’s “Top 10 Digital Marketing Consulting/ Services Companies in Europe – 2020.”