Simone Luciani, Co-Founder & CEO
Go to the Google search engine and type “benefits of marketing automation.” What do you see? You will see tens of thousands of well-studied researches and blogs, citing the advantages of digitalising your marketing framework to rev up your business. Automation offers greater efficiency and cost reduction by systematising repetitive tenets of email marketing, social media posting, and even ad campaigns. Indeed, numerous studies have proven its validation, and data doesn’t lie. But, often in this pinwheel of integrating marketing automation, marketing professionals are losing touch with the allimportant “human” aspect of marketing.
This is where RichClicks, an award-winning digital marketing consultancy agency, is creating a world of difference to a stereotypical automation-dominated marketing solutions market. Specialised in performance marketing and e-commerce, RichClicks is not an off-theshelf marketing solutions provider because it prioritises the human engagement factor. RichClicks innovates through human creativity and facilitates through artificial intelligence to achieve tangible results. “We, of course, use technology to achieve results, but we put the human aspect in our efforts first,” says Simone Luciani, Co-Founder and CEO of RichClicks. Founded in 2013, the London-based organisation is a full-service digital agency with run-of-the-mill digital marketing services such as SEO, Pay-Per-Click, social media marketing, mobile advertising, and more. But owing to its human-first approach, RichClicks’ services get the upper hand over its competition and make them a true leader in the digital marketing space.
And in order to achieve so, RichClicks serves its clients with a unique business model, where they refrain from keeping any middleperson between the marketing consultant and the client. In any consulting firm, the first point of contact is usually the salesperson or client servicing executive, which can often account for a delayed relay of information or miscommunication. RichClicks, doing away with this approach, assigns a skilled marketing consultant to a client to take care of a project. “So there is nothing between the client and the consultant,” explains Luciani, further substantiating that their “human-centric” approach is not only for the marketing campaigns but also for client collaborations. Unsurprisingly, this disruptive model has helped RichClicks win numerous accolades from the first year of its inception, cementing its position as an avant-garde in the digital marketing landscape.
Recently, RichClicks was chosen by Google as one of the top international agencies for the quality services and marketing expertise it offers in the global market. Due to its international presence, RichClicks seamlessly helps its clients expand their global footprint. And to successfully accomplish it, RichClicks understands that a company needs to fathom its target audience better because every country has its own marketing trends and quirks.
RichClicks innovates through human creativity and facilitates through artificial intelligence to achieve tangible results
To help its clients effectively steer ahead of the crowd in the global market, RichClicks has founded Digital Alliance (DALL), an international collaboration of seven leading marketing agencies across Europe. DALL operates according to the rapidly unfolding challenges, opportunities, and overlapping trends of globalisation. If a client, for instance, in the UK, wants to enter the Italian market, one of Italy’s marketing agencies (part of DALL) will help the client expand in the respective location. All the CEOs of DALL companies meet twice a year to brainstorm ideas, share talents, resources, and innovate to collaborate even further.
However, according to Luciani, his team of Google-certified consultants is at the core of the company’s overall success. As a Premier Google Partner Agency, RichClicks’ clients benefit from a skilled team that thinks, studies, plans, and finds a perfect solution for the clients. Luciani explains that before initiating any digital marketing effort for their clients, RichClicks understands their business inside-out and collaborates with them to develop a three-year plan to achieve their goal. “We are always looking at the bigger picture,” says Luciani. If a potential client approaches RichClicks, the entire RichClicks team brainstorms and brings in their expertise to conceptualise ideas (before directly jumping onto using technology) and consult the prospect step-by-step to help them thrive the market.
With such an exceptional customer-centric approach, RichClicks has several clients in sectors such as media and retail, fashion, tourism, food and beverage, and more. To further exemplify RichClicks’ services, Luciani shares a story of a client in the fashion space with 300 retail stores were looking to increase online as well as in-store engagement within budget. Instead of taking the conventional route of ad campaigns, RichClicks consulted the clients to adopt an omnichannel strategy and deliver messages to their customers about the retail stores. Further, RichClicks created location-based Google ad campaigns to target potential customers that were near the store. According to this campaign, the customers would receive an invitation message to visit and experience the client’s physical as well as online store. Further, using the in-store visits feature in Google ads, RichClicks could pinpoint the correct footfall at any given time. This omnichannel approach helped the client increase in-store and online visits, and subsequently, their ROI saw positive growth.
Striding ahead with many of such similar success stories, RichClicks aims to create a mark in the digital marketing space with its human-first approach. Particularly, during the ongoing COVID-19 pandemic where several industries have witnessed a downward trajectory in sales and revenue, RichClicks’ human-first marketing approach has been a boon to them. Luciani says, “Due to the delicate situation of COVID-19 pandemic, a lot of industries that we cater to are affected.” The travel industry has witnessed a negative impact, whereas the e-commerce industry is prospering. Therefore, RichClicks is also learning and evolving with the situation. As a next step, the company plans to create a workshop to help small businesses adopt RichClicks’ methodology and technical know-how to grow. Looking forward, RichClicks has promising growth plans. “We have ambitions of expanding and tripling in size in the next two years and helping more small businesses,” concludes Luciani.