SAHARA: Simplifying Digital Marketing

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Sigurdur Svansson, Co-Founder & Head of Digital, SAHARASigurdur Svansson, Co-Founder & Head of Digital
The world of marketing never sleeps or dulls. Professionals in the field are always expected to be on their toes, identifying the latest trends and developing strategies on how to advertise commodities in an ever-increasingly competitive and commercial environment. And, in today’s hyper-connected and globalised marketplace, speed is critical in determining the companies that popularise the next profitable product into the limelight. “There is no time to put your feet on the table and relax because, today, everything keeps changing by the minute,” adds Sigurdur Svansson, Co-Founder at SAHARA, a leading digital marketing solutions provider based out of Reykjavík, Iceland. Moreover, due to the steep decline of sales in brick-and-mortar stores following the COVID-19 pandemic, enterprises that were normally dependant on their physical outlets for revenue must now adapt and sell their products online. Planning, designing, and developing a virtual shopping experience from scratch, however, can prove to be both a lengthy and expensive process, neither of which are desirable. SAHARA stands to offer such organisations a means to best advertise their products, all the while improving market outreach statistics through comprehensive digital marketing services.

SAHARA was founded in 2016 as a social media agency, but in 2018 it merged with the production company Silent witch had been producing videos for digital platforms since 2019. With this new combination of social media management expertise and production capabilities, SAHARA is currently a frontrunner in delivering 360-degree digital marketing services worldwide. SAHARA’s in-house team of experienced individuals specialise in all aspects of social media and are extremely insightful with respect to generating clickworthy content for digital ad campaigns. The company ensures to understand its clients and their specific market challenges.

We do not just work for you; we work with you

Thus, SAHARA focuses on building strong customer relationships as a priority to perfectly strategise a complete, action-ready marketing agenda. The level of customer service proffered by his staff is something Svansson prides on. “We do not just work for you; we work with you,” he says.

With digital transformation evolving into a competitive advantage among businesses, SAHARA understands the pressure of adopting and leveraging new technologies – a challenge that many organisations currently face. Svansson and his team thoroughly support companies through their digitalisation journeys in the guise of user-friendly web design, SEO management, and intelligent chatbot widgets. “Our services help clients set up online stores quickly and manage their ad campaigns, both on social media and on the Google ads network,” adds Svansson. The company’s video and audio production services effectuate skillful graphic designing and animation capabilities, with a handful of in-house photography experts.

To further elucidate the proficiencies of SAHARA’s services, Svansson shares the case study of Lauf Cycle, an international bike company that sought to move their sales operations online. “We have been working closely with the client in managing and strategising their digital campaigns for international as well as local markets,” he says. SAHARA’s marketing expertise helped Lauf Cycle increase their sales numbers significantly, while selling-out previous inventory. The client’s revenue generation doubled since they began collaborating with Svansson and his team and today have the ability to scale all their digital campaigns, and the COVID-19 pandemic did not hamper sales either.

With such a strong foothold in social media management, SAHARA has successfully stood the test of time for ten years in an era where everyone wants everything fast and affordable. The future for marketing, gleaning from the explosive statistics of online shopping today, seems to be an everincreasingly active enterprise. As the company continues its growth, SAHARA intends to continue collaborating with companies across the world and help supercharge their marketing operations with the latest trends and technology.
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Top 10 Digital Marketing Consulting/Services Companies In Europe - 2020
SAHARA

Company
SAHARA

Headquarters
Reykjavík, Iceland

Management
Sigurdur Svansson, Co-Founder & Head of Digital

Description
SAHARA offers comprehensive marketing solutions and specializes in social media management, digital campaigns, website design, performance measurement, content creation, video, and ad production, copywriting, and graphic design. SAHARA, as known today, was born out of a merger in 2009 between a company of the same name and SILENT, a production and content creation company. With this new combination of social media management expertise and production capabilities, the company is currently a frontrunner in delivering 360-degree digital marketing services worldwide. SAHARA’s in-house team of experienced individuals specialise in all aspects of social media and are incredibly insightful about generating click-worthy content for digital ad campaigns