With the emergence of a myriad of online media channels, the definition of marketing has changed over the last decade, pushing many brands to scrap their legacy practices and tools. Digital marketing, today, has emerged as a critical driver of success as it enables businesses to take their advertisements to the precise digital location of their existing and prospective customers. As customers spend quality time in the online and social media world every day, adopting a digital marketing strategy is imperative to business success. Specifically, a well-defined digital marketing strategy brings more brand visibility and increases traffic flow to the website.
In the traditional marketing arena, only two percent of the total dollars spent turned out to deliver value for businesses. The rest of the budget was often squandered at different stages of the sales funnel. The reasons for the low conversion rate could be attributed to the usage of inefficient tools and dependence on the internal workforce with limited skills. Generally, enterprises end up shelling out an unprecedented amount of time manipulating data in MS Excel spreadsheets to create reports for decision making. As a result, they fail in the areas of critical thinking, hypotheses testing, and analysis to achieve insights into their target audience. Therefore, it is prudent for organizations to avail the services of digital marketing specialists to gain an edge in the market. Digital marketing services providers are upgrading their tools, techniques, and processes to automate the workflow internally as well as that of their clients. The automated workflow allows businesses to spend valuable time making investments in areas that ensure maximum returns quickly.
Every brand is racing to gain the visibility of their website on the first page of Google Search or any other search engine for that matter. However, it takes continuous optimization of the content for a website to feature on the first page of any sophisticated search engine. To optimize the content continuously, marketing departments have to allocate a hefty budget for a separate team. Contrastingly, an expert ad agency can perform this function at a low cost and improve the search marketing and website rankings. The advantages are humongous: more the leads, more the costumers, and more the profitability. Social media, on the other hand, seems to have captured the attention of all brands—of all sizes—for its unparalleled potential in influencing the leads’ journey from discovery to conversion. In this case, understanding the audience is key to success in social media.
To help enterprises find the list digital marketing services companies, a distinguished selection panel comprising of CEOs, CIOs, VCs, industry analysts, and the Marketing Tech Outlook’s editorial board has selected a list of top 10 digital marketing services providers in Europe that offer innovative strategies and programs.
We present to you Marketing Tech Outlook’s “Top 10 Digital Marketing Services Providers in Europe 2019.”